A finishing machine uses a die to cut labels into a desired shape. The process begins by printing the labels onto a roll of adhesive-backed paper or other material. The roll of labels is then loaded into the finishing machine, which uses a rotary die cutting process to cut the labels out of the roll. In this process, a steel die in the shape of the desired label shape is mounted onto a cylindrical drum. As the drum rotates, the die presses against the roll of labels, cutting the labels out of the roll. The finished labels are then wound onto a separate roll or collected in a bin for later use.